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Brookestone Village Rehabilitation & Care Center

Cassandra Gilbert, Assistant Director of Nursing

The Leader Who Shows Up: Why Visibility Matters in Health Care

Cassandra Gilbert

Cassandra Gilbert

Inclusive Culture Champion

After five years as a Director of Nursing in home health and now serving as an Assistant Director of Nursing in a skilled nursing facility, I have learned that some of the most important leadership happens far away from a desk.

Policies need to be written. Budgets need to be managed. Emails need to be answered. Compliance requirements need to be addressed. But leadership cannot exist solely behind a computer screen. In health care, some of the most meaningful leadership happens on the frontline—walking the halls, talking with staff, sitting with residents, and taking the time to see what is really happening.

The leader who shows up sends a powerful message: I am here, I see you and what you do matters.

Visibility is important not only for residents, but equally for the staff who provide their care. Frontline staff need to know and trust their leaders just as residents need to know and trust the people responsible for their care. Being visible is not exclusive to business hours. It is imperative to be visible for the overnight staff. That means showing up when it is dark outside to help create trusting relationships with those responsible for the building when leadership is off-site.

When leaders are visible, staff have opportunities to build rapport and develop trust. Taking the time to learn employees' names, understand what is important to them, and simply ask how they are doing allows staff to feel seen as individuals rather than numbers on a staffing sheet. More importantly, taking the time to truly listen to their concerns demonstrates that their voice matters.

Those conversations can also improve how a unit functions. Frontline staff are often the first to recognize what is working well and what is creating barriers to effective care. When leaders make themselves available to hear those concerns, they gain valuable insight that may never appear on a report or dashboard. A five-minute conversation in the hallway may reveal a workflow problem, communication issue, or resident need that could otherwise go unnoticed.

For me, rounding is an important part of maintaining that visibility. However, rounding should never become simply another task to complete.

Effective rounding should be productive, purposeful and personal.

I use rounding as an opportunity to evaluate the needs of the team and the unit while asking staff what is going well and what is not. I use that time to learn about new residents and understand any challenges or needs they may be experiencing. It provides an opportunity to see the unit as it truly operates—not just as it appears on paper.

I also make it a priority to introduce myself to new residents. I want them and their families to know who I am and understand that I am available if they need assistance. I intentionally round during meals when possible because residents are more likely to be out of their rooms, providing more opportunities for conversation and connection.

When I know a resident is experiencing frustration, facing a challenge, or celebrating something meaningful, I make an effort to sit down and talk with them. Sometimes leadership means helping resolve a problem. Other times, it simply means sharing in someone's happiness.

The leader who shows up sends a powerful message: I am here, I see you and what you do matters.

That visibility matters.

When residents regularly see leaders interacting respectfully with nurses, CNAs, therapists, dietary staff, and other members of the team, it creates a sense of unity. It demonstrates that everyone has an important role in providing their care. This can strengthen residents' trust not only in their caregivers, but in the organization as a whole. When residents trust the people caring for them, they may also be more willing to communicate their needs and participate in their care.

It is easy for leaders to become disconnected from the frontline. The demands of leadership can quickly become consumed by policies, budgets, meetings, staffing challenges, regulations and documentation. Those responsibilities are important, but they cannot become more important than the people we are leading and serving.

Visibility builds trust. Trust builds relationships. Relationships build better care.

Leadership in health care is not simply about managing a department or ensuring that policies are followed. It is about being present enough to understand the people behind the work and the residents behind the charts.

Sometimes the most impactful leadership decision is not made in a meeting. Sometimes it happens in a hallway, at a dining table, or beside a resident's bed.

Leadership happens where the people are. We just have to show up.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.