How to Help Mom (HTHM)
Guiding Families toward Smarter Senior Care Decisions

Families caring for an aging parent rarely struggle because information is unavailable; they struggle because it is fragmented across too many providers and online resources. Coordinating multiple stakeholders while making emotionally charged decisions can quickly leave families overwhelmed and unsure where to begin.

How to Help Mom (HTHM) serves as a steady guide through every stage of the senior care journey. It begins by understanding each family’s situation before bringing together a trusted circle of vetted professionals—including attorneys, financial advisors, real estate professionals and movers—to help families move forward with confidence.

“We help families navigate overwhelming situations by guiding them through the entire journey,” says Sara Ston, owner.

While working as a special education teacher and real estate professional, Ston repeatedly saw families reach the hardest moments of aging without one steady person to help them through.

“I built HTHM because I wished families had a trusted resource to turn to, so they wouldn’t have to face these difficult transitions alone,” says Ston.

At HTHM, every conversation starts by understanding what a family truly needs, with priorities centered first on health, then wealth and generational protection, determining the right path forward.

A Vetted Network Built on Shared Values

HTHM also brings together professionals who share the same belief that senior care should be built on trust, not transactions. Every partner earns a place through referrals, interviews and proven experience serving aging families.

The network is built around professionals who share the same commitment to serve families with compassion and integrity. They understand senior transitions require specialized, coordinated support rather than routine transactions.

Leading Families through Complex Decisions

HTHM guides families with a personalized planning process. Through an initial intake call, it understands their circumstances and immediate concerns.

“We are the antithesis of a lead-generation model,” says Ston. “We have a conversation, help them understand what they need, and connect them only with the right resources.”

It brings together the right professionals across legal, financial, housing and care planning, ensuring everyone works from the same understanding of the family’s needs. Acting as an independent guide, it helps families and professionals separate emotions from facts, reducing conflict and helping loved ones move forward with the best path ahead. It also helps families overcome the common misconceptions that often delay planning. Many older adults fear accepting support means losing their independence, even though many senior living communities offer independent, active lifestyles.

“Frankly, I’m a little upset that some senior living communities require you to be 55 or older because I would like to live there,” says Ston.

Children can also misunderstand their legal authority to act on a parent’s behalf, only discovering that important permissions are missing during an emergency. By clarifying their options early, it replaces uncertainty with clear next steps.

Doing the Right Thing for Every Family

HTHM presents unbiased options of professionals rather than directing families toward one solution. Recommendations are based solely on what best serves the family’s goals, whether that means adapting a home to support independent living or transitioning to another care setting.

The same philosophy also benefits the professionals within its network. By connecting partners with families who genuinely need their expertise, HTHM enables values-driven businesses to grow without becoming part of a volume-driven referral model. The result is a stronger network where professionals can expand their reach while families receive trusted, coordinated support.

As more families navigate senior care requirements, HTHM remains committed to making the journey less overwhelming, helping them stay connected through the process.

“HTHM gives adult children the opportunity to be children again and enjoy their parents, rather than having a caretaker-patient relationship,” says Ston.

For families navigating these decisions, HTHM’s message is simple; stop searching and start with one conversation. For senior care professionals who share this philosophy and want to grow alongside like-minded partners, How to Help Mom is building that network now.