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When Rose Guillermo Gallego, RN, BSN, founded Elite CareFinders, she wasn’t just creating a business—she was building a solution to empower families seeking senior care. With immense support from her husband, Joe Gallego, Technical Advisor, and leveraging over 30 years of nursing experience along with a deep understanding of elder care, Rose envisioned a service that combines human compassion with cutting-edge technology to make senior care placement more accessible, efficient, and personalized. A Vision Born from Experience As a Registered Nurse with a career spanning psychiatric care, cardiac nursing, geriatric case management, and administrative roles, Rose’s expertise shaped Elite CareFinders’ unique approach. Her work as an adult foster family home inspector and marketing director for large adult residential care homes equipped her with invaluable insights into licensing, safety, and family dynamics. “Every role I’ve had has contributed to the vision of Elite CareFinders. I’ve been in the trenches, I know the laws, and I understand the emotional complexities families face,” she explains. This vision took root during a personal journey to find suitable care for a family member. Shocked by the lack of accessible information—despite Hawaii’s 1,700+ senior living communities and care homes—Rose recognized an opportunity to redefine the placement process.
With the relentless speed of daily life, the task of offering personalized, 24/7 manual care often feels like an uphill battle. While technology has been able to change this paradigm by enhancing efficiency and accessibility, true care rooted in empathy, understanding and connection still remains elusive. The real breakthrough comes when these elements are seamlessly blended together. That’s where Amba excels. Purpose-built to enhance senior care without compromising compassion, its advanced AI-driven platform ensures that families have peace of mind, knowing their loved ones are monitored and supported even when they cannot be there. AI-Powered Insights for Proactive Care Amba’s platform integrates a network of smart sensors with an intelligent analytics engine to passively gather data from discreet devices, such as sleep mats, motion detectors, and door sensors. This real-time information is then delivered via app or SMS, allowing caregivers to respond swiftly. “Our aim is to passively gather critical information and deliver it to caregivers or family members, enhancing the lives of seniors,” says Stuart Hamilton, founder and CEO. Amba’s platform is designed to address the need for effective senior care by providing a color-coded set of icons, notifying caregivers when a resident requires attention. For example, red alerts signal urgent situations that require immediate action, while Amba alerts flag instances where early intervention could prevent more serious issues down the line. Throughout the day, the system passively monitors the senior’s activities and alerts caregivers, family members or anyone else involved in their well-being without the senior having to press any buttons. For instance, if a resident has gotten out of bed in the middle of the night and has not returned after an hour, the system detects and notifies someone to check-in. Ultimately, the goal is to create positive outcomes by reducing unnecessary hospitalizations, improving well-being and contributing to a healthier society..
Lucinda M Baier, Director, President and CEO
The misconception of senior living communities as “old folks’ homes” often overshadows the possibilities it can offer. At Brookdale Senior Living, the spirit of warmth and togetherness is alive and well, reimagined in a way that brings new opportunities for connection and purpose to seniors and their families. Across Brookdale’s dynamic communities—which include independent living, assisted living, memory care, and continuing care retirement options—every effort is made to prioritize engagement and joy. Modern, thoughtfully designed living spaces, complete with all the amenities and necessities, transform each apartment into a true home. That way, seniors can invite friends and families to socialize or savor a solitary night. Seniors find the nutritional and wellness support they need, forge new friendships with social activities, and live their golden years to the fullest. Families witness remarkable transformations as their loved ones regain energy and newfound vitality. They gain peace of mind knowing their loved ones are cared for with compassion and expertise. Weekly visits evolve from routine check-ins to cherished moments reminiscent of family-filled summer breaks at grandparents’ homes. Adding pet-friendly apartments adds another layer of comfort, helping seniors adjust to their new surroundings more easily. The presence of pets also serves as social connectors, sparking conversations and building camaraderie among residents who share a love for their furry companions. Modern Living Meets Timeless Comfort Following its guiding philosophy, “We’re all aging, but that should never keep us from living,” Brookdale’s communities with modern amenities are designed to maximize its residents' safety, convenience, recreation, and socialization. Residents can easily purchase essentials from on-site general stores, with items delivered directly to their doors through the personal solutions program. This seamless service fosters independence, ensuring residents have what they need without the burden of store visits. Grooming needs are met with beauty salons and barber shops, offering a sense of routine and normalcy. Fitness centers, designed with seniors in mind, support physical health and encourage residents to stay active and energized. On-site clinics enhance residents’ well-being by providing immediate access to medical care without requiring off-site visits, ensuring professional support is always available.
Senior Care Advisory
Karen Doler, Director of Life Enrichment & Activities, Wesley Enhanced Living
Senior Living Solutions
Dawn Platt, National Director of Memory Care Programs, Discovery Senior Living
Senior Monitoring Solution
Melissa Polendo, CDP, Corporate Director of Dementia Services, Pacifica Senior Living
Senior Home Care Services
Victor Rios, Director of Resident Services, Senior Lifestyle
Senior Placement Services
Kerry Bommarito, PhD, Vice President of Enterprise AI and Decision Intelligence, Mercy Health
Senior Living Financial Services
Javarious Alford, Memory Care Director, Pegasus Senior Living
Independent Living
David Chandler, VP of Clinical Services and Business Development, Senior Helpers
A growing adult population calls for better care and accommodation services.
Artificial Intelligence (AI) is transforming senior care by enhancing the quality of life for elderly individuals, alleviating caregiver burdens, and improving healthcare efficiency.
A Smarter Approach to Aging and Senior Well-Being
Automated systems, such as smart home integrations and medication management tools, are simplifying daily routines and creating safer living environments. Virtual companions and cognitive assistance applications support memory care, offering reminders and engagement tailored to each senior’s needs. Meanwhile, data governance initiatives are improving the accuracy and security of medical records, fostering greater trust in elder care services.
Emerging AI-driven technologies are accelerating this transformation, making care more intelligent, efficient and responsive. AI-driven predictive analytics is revolutionizing elder care by shifting the focus from reactive treatment to preventive care. By analyzing vast datasets, AI can detect early warning signs of chronic illnesses, cognitive decline or potential health risks.
Driven by these trends, the global senior placement size is projected to reach $2.3 billion by the end of 2035, growing at a CAGR of 6.8 percent by 2035.
This edition of the Elder Care Review offers insights into the latest developments in patient care and how companies align with these trends.
The magazine features a thought-provoking article from Karen Doler, Director of Enhanced Living at Wesley Enhanced Living, where she highlights the evolving expectations of seniors in living communities and the need for more dynamic lifestyles beyond traditional activities. She emphasizes that today’s seniors are more active and eager to engage in meaningful experiences. Another article by Melissa Polendo, CDP, Corporate Director of Dementia Services at Pacifica Senior Living, highlights how caring for older adults extends beyond medical treatment; it requires a holistic approach that considers their physical, emotional, social and cognitive well-being.
We also bring you top elder care companies that provide cutting-edge products and services. A noteworthy story is that of Elite CareFinders. This well-established company offers expert guidance and a highly personalized approach to make the care search process seamless and positive for families.
In this edition featuring the Senior Placement Company of the Year 2025 and Ai-Driven Senior-Care Solution of the Year 2025, we hope you find the right partner to meet your organization’s needs.