For Chuck Roulet, that moment came when his grandfather passed away, exposing critical gaps in financial and estate protection. Despite a lifetime of hard work, his grandparents lost everything due to the gaps in Minnesota’s elder law asset protection — which was leaving families with few options to safeguard their wealth. After the passing of his grandfather, Roulet left Washington, DC, and returned to the Twin Cities to continue his career. When he noticed that many of his clients were retiring to Florida, or were snowbirds, he got licensed in Florida to better serve them, becoming one of the few attorneys duallicensed in both Minnesota and Florida. His firm, Roulet Law Firm, with offices in both Minnesota and Florida, focuses on estate planning, elder law, asset protection, and Medicaid Asset Protection Trusts (MAPTs) across both states. As both Florida and Minnesota now offer protection through MAPTs, the firm also helps clients maximize these safeguards. Roulet skillfully navigates the legal complexities between those states, creating tailored plans and trusts that protect families’ homes and life savings from the rising costs of long-term care. “Our presence in both states and our experience in estate and elder law means our trusts provide greater protection, flexibility and tax benefits for our clients,” says Roulet, CEO. Roulet Law Firm primarily focuses on proactive estate planning, encouraging those it serves to plan for better outcomes. Seeing the benefits firsthand, clients refer the firm’s services to their parents and children, understanding the value of early planning. Roulet’s education initiatives play a crucial role here as he informs clients of the limitations of traditional estate planning, which often lacks asset protection. It shows them how additional elder law planning — referred in-house as long-term care asset protection planning — is required to protect assets from long-term care and nursing home costs. Roulet’s experience in both domains makes Roulet Law Firm the ideal partner. He has a consumer guide on the firm’s website called Save Our Home to provide additional information. The website also has a free masterclass, updated with videos, articles and FAQs. This level of client-centric initiatives sets the stage for the firm’s client engagement process. It begins the engagement by sending a questionnaire. Roulet discusses their planning goals, presents options with pros and cons, and recommends a path forward, leaving the final decision to them. The firm then helps design and implement the plan.