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We Care
Building a Home for Elders by Revolutionizing Assisted Living
A few years ago, Diego Petracchi was searching for an ideal assisted living facility for his mother in Buenos Aires. During this search, he was struck by the lack of options that combined top-notch service with modern, comforting environments. This realization inspired a vision— to build a place that provides top-level medical assistance, warm and comprehensive care, and rehabilitation services, all while creating a homely feeling for elders. Petracchi soon created We Care, which today has evolved into an elder care home that delivers warm care, assistance, and standard amenities along with a homely feeling for the individual residents, just as he wanted for his mother. “Our compassion, professionalism, and state-of-the-art facility are what make many feel they are home,” says Petracchi, co-founder and CEO of We Care. Born out of a deeply personal experience, Petracchi has taken offering assisted living services to heart and has been helping many continue enjoying every moment of their new path in life. We Care has touched the lives of countless seniors over the years. The personal story of one resident, Eda, exemplifies the real impact of its services. Eda had returned to Argentina with memories of her late husband and remarkable professional milestones after spending 50 years in the U.S. She moved into a splendid house in the suburbs of Buenos Aires, where one of her children lived part of the year. Yet, the place felt empty to live alone. Eda was 88 and vibrant, but just domestic staff company couldn’t keep her away from the loneliness eating at her. She craved companionship and a community where she could share her vibrant spirit instead of living in solitude, surrounded only by memories and silence. Ultimately, she found her permanent residence at We Care. Today, what Eda values the most is sharing social life with likeminded people and participating in the daily activities that We Care offers. She no longer feels lonely and actively engages in all the activities planned in the weekly schedule. So why did she choose We Care? A key strength of We Care is the presence of Dr. José Ricardo Jauregui, medical director, on board. Also being the president of the International Association of Gerontology and Geriatrics (IAGG), Jauregui brings vast experience and international recognition to the team. His involvement reinforces the pillars of care. This expertise is a significant reason why many residents are drawn to the welcoming atmosphere of We Care, where professional expertise blends seamlessly with genuine care and attention.
Senior Care
Think about how much easier your daily life is with a smartphone. In seconds, you can check your bank balance, order groceries, book a doctor’s appointment, or connect with loved ones. Now imagine being locked out of that convenience—forced to rely on outdated, time-consuming methods for even the simplest tasks. This is the reality for millions of seniors who are left out of the digital world—not because they don’t want to engage, but because modern technology isn’t as comfortable, intuitive, or approachable as it should be. Scott Lien witnessed this firsthand when his aging mother struggled with modern devices. As the world advanced around her, she became increasingly disconnected simply because traditional technology wasn’t designed with her ease of use in mind. Determined to change this, Lien and his son, Isaac Lien, founded GrandPad—a company dedicated to making technology simple, safe, and accessible for seniors. GrandPad’s flagship product, also called GrandPad, is an all-in-one tablet and phone solution designed specifically for seniors who have been left out of today’s digital conveniences. Unlike traditional smartphones and tablets, which can be frustratingly complex, GrandPad prioritizes simplicity. It features an intuitive interface, easy navigation, and built-in security, making technology approachable rather than overwhelming. “Our 90-90 rule is central to GrandPad’s design: the device can be set up with minimal effort, using only familiar language, and with zero complexity,” says Scott Lien, CEO and co-founder of GrandPad. The “90/90 rule” states that a 90-year-old should be able to confidently use the device within 90 seconds. It’s ideal for seniors who struggle with newer technology, offering peace of mind to both users and their loved ones. Unlike most smart devices that require Wi-Fi setup, GrandPad can be connected via 4G LTE or Wi-Fi, ensuring seniors stay connected without the need for tech-savvy troubleshooting. This connectivity is more than just a convenience—it’s a lifeline. During the California wildfires, when power and internet outages left many seniors stranded, GrandPad users remained connected to emergency alerts, loved ones, and first responders, demonstrating the realworld impact of accessibility-driven technology. Beyond staying connected, GrandPad enhances seniors’ daily lives. Pre-installed apps allow users to make video calls, send messages, browse photos, listen to music, and play games designed to keep their minds engaged. A large, easy-to-read interface ensures effortless navigation, even for those with visual impairments. Recognizing seniors’ unique needs, GrandPad regularly collaborates with their Grand Advisors—a panel of 80+ adults who provide user feedback to ensure every feature is truly intuitive.
Care after a hospital stay should be safe, coordinated, and dignified. BSL Saúde makes this a reality as Brazil’s largest post-acute care network. The company unites senior residences, transition clinics, home healthcare, and caregiver services under one mission, that is delivering humanized, high-quality care. Its portfolio of trusted brands including AssistCare, Cora Residencial Senior, Sainte Marie, Vivace Residencial, Repouso Bem Viver and Gaia Cuidadores, offers comprehensive solutions across every stage of recovery and daily living. This integrated model ensures that patients and families receive consistent and compassionate support tailored to long-term well-being. Behind this approach is a multidisciplinary team of doctors, nurses, physiotherapists, psychologists, occupational therapists and speech therapists. Together, they address medical, emotional, and social needs with professionalism and empathy, creating a care experience that is both clinically sound and deeply human. An Integrated Model of Humanized Care AssistCare, BSL Saúde’s home-care division, delivers personalized and technically excellent care across all age groups, from children to the elderly. With over a decade of experience, its dedicated team provides humanized attention tailored to the needs of each patient and family. By ensuring safe continuity of hospital-level services at home, AssistCare reduces readmission risks and strengthens recovery through coordinated and respectful support. In residential care, BSL Saúde operates multiple formats under its senior residences, including Cora Senior, Cora Premium, Repouso Bem Viver, and Vivace. These facilities feature fully adapted suites in single, double, or triple layouts, restaurant service, physiotherapy rooms and expansive social and green spaces. Residents benefit from six balanced meals each day, round-the-clock nursing support, and care provided by a multidisciplinary team. To promote engagement and well-being, residents participate in daily physical and cognitive activities such as arts, pet therapy, themed events and exercise programs.
Senior Living Financial Services
Transforming Life Enrichment and Memory Care
Daniela Vegas-Fox, Assistant Vice President, Trilogy Health Services
Senior Home Care Services
Understanding The Overlap: Behaviors in Memory Impairment Vs Discomfort And Pain
Tana McMillon, Regional Vice President of Operations, Silverado
Primary Care
Beyond The Call: The Impact of Case Management On Quality Patient Care
Lena Gorman, Skilled Nursing Case Manager, Faith Medical Services
Respite Care
Palliative Care Is Not A Prognostically-driven Specialty
John Mulder, Chief Medical Consultant for Hospice and Pallaitive Care, Holland Home
Dementia Care
Compliance And The Crucial Cs And Ps Of A Hospice Program
Melissa Northington, Vice President of Clinical Services, Trinity Hospice
Senior Food Service
Where Wellness Feels Like Home
Gina Rice, Wellness Director., Kisco Senior Living
Senior Care Advisory
Advancing Patient Care with Empathy and Innovation
Laura J. Silverstein, Administrator and Director of Patient Service, True Care Home Care
IN MY OPINION
Senior Food Service
Dementia Care Deserves Recognition and Respect
Amber Dahle, Vice President of Memory Care and Resident Programming, Charter Senior Living
LAST WORD
Home Care
Serving seniors with a Life-First Approach
Kristen Weitz, Regional Director of Sales and Marketing, Morning Pointe Senior Living
IN FOCUS
Redesigning Elder Care: Policy Innovations for Aging Populations in Latin America
Latin America is facing a demographic shift with an aging population, prompting the need for innovative elder care policies that formalize responsibilities, enhance care quality, and leverage technology for sustainability.
Training Tomorrow's Caregivers: Lifelong Learning in Geriatric Care in Latin America
Latin America's aging population demands skilled caregivers; ongoing training and lifelong learning are essential for improving geriatric care and meeting the needs of older adults.
EDITORIAL
New Horizons in Senior Care
In response to the growing demand for compassionate and innovative senior living solutions, the assisted living sector is rapidly evolving to enhance both care quality and operational efficiency. This evolution focuses on delivering personalized support and optimizing practices to better address the needs of seniors.
At the core of this growth are diverse factors. Advancements in predictive analytics use machine learning to identify early health issues and medication risks by analyzing data from wearables. Robotic technology promises to assist with daily activities, physical therapy, and 24/7 care, particularly for those living alone or with limited in-home support.
Social media also enhances seniors’ quality of life by connecting them with family, friends, and peers. It provides emotional support and reduces social isolation, improving overall well-being through increased social engagement and interaction.
This edition of Elder Care Review Latin America highlights the latest developments in the assisted living services sector and explores how emerging technologies and innovative care models are transforming the industry.
It features thought leadership articles from industry experts, including Laura J. Silverstein, Administrator and Director of Patient Service at True Care Home Care, discussing value-based care’s focus on high-quality, efficient and coordinated care using capitated payment models to cut costs and improve outcomes. Daniela Vegas-Fox, Area Vice President - Life Enrichment and Memory Care, Trilogy Health Services, LLC focuses on purposedriven care, tackling loneliness by understanding resident histories, leveraging technology for engagement, and promoting meaningful activities to inspire active participation.
We hope this edition featuring the Assisted Living Services Providers in Latin America, Social Isolation Solutions in Latin America and post-acute care in Latin America helps you build the partnerships your organization needs to sharpen its competitive edge in the senior care industry.
